Medical expenses control flag waving, medical equipment or ushered in price cuts. Earlier this newspaper reported that the National Health and Family Planning Commission has seized the money bag and issued the "Notice on Ascertaining the Growth Rate of Medical Expenses as Quickly as Possible", striving to reduce the increase in medical expenses to less than 10% by the end of 2017, which means that the increase in medical expenses will be "Break the waist and half." Our reporter learned that in addition to the hospital channel, some of the auxiliary drugs and preventive drugs may face a decline in performance, the future medical supplies, medical equipment will also usher in price cuts, and from the perspective of high cost performance, domestic goods are more likely to benefit.
With the continuous advancement of bidding for consumables in various places, the bidding “price war” has been raging, especially domestic Medical Consumables, which have already bid farewell to the high-margin era, and profits are constantly falling. According to an orthopaedic surgeon at a top three hospital in Guangzhou, there is no need to strengthen the guidance. In terms of cost performance, the market has become more and more popular with domestic medical consumables, and its use has already exceeded imported medical consumables.
In fact, foreign brands including GE Healthcare, Philips, Medtronic, etc., have also rushed to launch more ground-breaking, cost-effective equipment in recent years to grab the Chinese mid- to low-end medical equipment market, some of which are quickly acquired by local medical device companies. This strange area of layout; some are targeted to develop low-priced local products to seize the primary medical market.
Foreign-funded enterprises are optimistic about the grassroots market
In this regard, some insiders analyzed: "At present, in China's medical device industry, high-end markets such as CT, MI, nuclear magnetic resonance and other equipment are still basically monopolized by imported products. Now, in the top three hospitals market is relatively saturated, large equipment In the case of sales obstruction, foreign-funded enterprises have turned their attention to the low-end market, and they agreed that with the deepening of the new medical reform, the grassroots market will have much to offer.” But it also said that the Chinese medical device industry has developed over the years, although high-end products and Foreign brands still have a small gap, but the low-end and mid-end products have gradually caught up with international standards. Therefore, foreign brands in this field will be inevitable, and the price cuts will be comprehensive.
